Truth-Seeking Venture: How Jason Goodison Built SuperCall's AI Sales Agents from Flight to $1M in Sales
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“Your net worth is directly proportional to the number of difficult conversations you have. Sometimes those conversations are with the person in the mirror.”
Jason Goodison moves fast, as most great founders do. Though unlike many of his peers, Jason has a unique ability to turn his interests into innovative products and communities, building high-growth businesses in the process. Most recently, SuperCall, an AI sales agent for B2C sales teams.
Prior to his journey as a founder, Jason held engineering roles at Microsoft, Toast, and Yahoo, building noteworthy features at each organization. Alongside these positions, Jason spent nights and weekends (not so) quietly developing a leading development-focused YouTube channel, which now has amassed over 200K subscribers and millions of video views. Following his unique knowledge of both engineering and communication, Jason began to develop an interest in Voice AI. It wasn’t long before he had an ambition to build in the space, and SuperCall was born.
Transforming B2C sales in the age of AI
SuperCall is the world’s best AI and Whatsapp sales agent, helping sales reps at B2C companies across the world scale their conversions, increase rate of learning, and drive conversions.
The platform arms sales reps with their own arsenal of AI sales agents, which are trained to discuss product options, handle objections, collect order information, and follow-up with customers in real time. By leveraging SuperCall’s intelligent automation, sales teams can engage more customers and A/B test sales language, pricing, conversational voice to improve their process over time.
Jason’s journey from instinct to initial traction
For founders, curiosity in the space you’re working in is a necessity, not a convenience, Jason explains. “The best founders build in a space that they know. Fundamentally, your job is to operate on an assumption that is obvious to you, but not obvious to everyone else. It's much easier to find these non-obvious assumptions if you've been working in that market for years.”
When he first developed an interest in voice AI, Jason began speaking to his network about opportunities in the space. Before long, someone mentioned they had a connection operating a call center in Mexico. Jason hopped on the next plane to Mexico, built the V0 on the flight, and launched it from the call center. His instincts paid off–Jason quickly landed a large initial contract, and SuperCall became a reality.
Only a few months later, SuperCall AI reps have now handled over 80,000 conversations and generated nearly 1 million in sales. Sales teams using AI reps are now making calls in 7 minutes that would have previously taken 19 to close.
As impressive as SuperCall’s initial growth is the resourcefulness with which it’s operating. Jason has run the businesses with a lean team since launch, bootstrapping to 50K MRR and operating as a solo founder. He’s leveraged his YouTube community to crowd-source engineering talent, and has partnered with founder-friendly platforms such as Every, which simplifies banking, payroll, and more in a single platform, so that he can spend more time building and less on admin.
Jason advice for founders
Having graduated from Y Combinator and successfully launched two startups, Jason has learned that to succeed as a founder, you must get comfortable feeling uncomfortable. “Startups are fundamentally a truth-seeking venture,” he explains. “Your net worth is directly proportional to the number of difficult conversations you have. Sometimes those conversations are with the person in the mirror. Your only goal is to land on the truth.”
To keep up with Jason, you can follow him on Linkedin or dive into his Youtube channel. To learn more about SuperCall, you can check out their website.
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