From Manual Operations to Automated Accounting: Every's Back-Office Transformation with Puzzle

Starting a company is hard enough without getting buried in spreadsheets, reconciliations, and endless admin work. Founders should be focused on building, not wrangling back-office operations. That’s why Every set out to make administrative tasks disappear—so startups can move faster with less friction. But as Every grew, they faced the same challenge as their customers: traditional accounting systems weren’t built for the modern startup ecosystem. By partnering with Puzzle, they found a like-minded innovator investing in the startup community—together, they’re reimagining financial operations to give founders back their time and peace of mind.

Building the Modern Back Office

Every isn't just another financial services provider – they're creating the complete administrative platform for modern startups. Their solution combines banking, HR, payroll, tax, and bookkeeping services into a seamless experience for founders.

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As a founder myself, I know firsthand how overwhelming back-office operations can be," says Rajeev Behera, CEO of Every and a serial entrepreneur with deep roots in the startup world. 

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"Our vision has always been to make these administrative burdens disappear so founders can focus on what matters—building their businesses. This partnership with Puzzle gives founders access to best-in-class financial technology that scales with their growth. Whether they’re just starting or scaling rapidly, this collaboration ensures they have the tools and support they need at every stage of their journey."

Breaking Free from Traditional Constraints

As Every scaled to hundreds of customers generating thousands of monthly transactions, they found traditional accounting systems weren't built for their integrated platform vision. The limitations became increasingly apparent as their transaction volume grew:

• Manual Workflows: Traditional accounting software offered limited automation, requiring teams to spend hours on repetitive tasks like transaction categorization and reconciliation.
• Platform Fragmentation: "Our team and clients were constantly switching between multiple platforms – our banking platform, accounting software, and client portal. Each context switch increased the chance of errors and killed productivity."
• Innovation Roadblocks: As just another customer of traditional accounting software, Every had limited influence over product development and integration capabilities. API limitations prevented them from building the seamless experience they envisioned.
• Poor Client Experience: "Our clients were experiencing delays in seeing their numbers while we manually closed books at month-end. They also had to help with manual tasks that should have been automated."

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Finding a Partner for Innovation

Every found what they needed in Puzzle – a partner invested in their success. The partnership opened new possibilities:

• Direct collaboration on feature development
• Deep platform integration capabilities
• Full support in client migration
• Shared vision for modernizing financial operations

"The transition to Puzzle was surprisingly smooth," notes Behera. "Their team worked closely with us to ensure the setup met our specific needs. Plus, their responsiveness to feedback has been outstanding—they're not just a vendor, they're a partner in our and our customers’ success."

Early Impact and Results

Every's partnership with Puzzle is already showing promising signs:

• Operational Excellence: Teams spend significantly less time switching between systems, with automated workflows replacing manual tasks and faster month-end closes.
• Unlocking Greater Margin: Automation of bookkeeping processes reduced the time spent on manual data entry, allowing Every's team to focus on delivering higher-value services.
• Enhanced Client Experience: Clients now have access to real-time financial insights with less back-and-forth needed, delivering the seamless platform experience Every envisioned.
• Innovation Foundation: New service offerings and capabilities are emerging, powered by the foundations of a technology partnership.

"The real-time sync and automation features have been game-changers," says Behera. "They've removed the guesswork and allowed us to deliver precise, up-to-date financial insights that startups can act on immediately. It's like having an extra member of the team that's always on top of things."

Building the Future

Every's evolution with Puzzle goes beyond better accounting. They're building competitive advantages that weren't possible before:

• Unified Platform: True integration between all services
• Intelligent Automation: AI and automation powering core operations
• Continuous Innovation: Ongoing development driven by partnership

"This isn't just about updating our accounting technology," says Behera. "It's about having a technology partner that helps us deliver on our vision of truly integrated operations."

Every sees Puzzle as key to their future growth. With automated workflows handling routine tasks, their team can focus on higher-value services. Real-time data flow means better insights for clients. And the partnership model ensures they'll keep pushing the boundaries of what's possible.

"We're excited about where this partnership can go," concludes Behera. "With Puzzle, we're not just improving our current services – we're reimagining what financial operations can be for modern startups.”