Introducing Every: A Modern Payroll Platform for Startups
%202.jpg)
There are many things founders aspire to as they launch a startup. Growing a winning team, serving great customers, and building a product that will change the world. But chances are they don’t dream about managing the back office operations that’ll keep their business running, like payroll. I know I didn’t.
Though in reality, most founders at early-stage startups find themselves as the backstop for HR processes. They spend hours filing state tax registrations, reviewing insurance plans, and managing compliance instead of working on their actual product. When building my previous startup, Reflektive, I had to navigate countless confusing steps to get payroll set up. Especially those dreaded government tax accounts needed for each state where we had employees.
Most founders aren't payroll experts, and many fail to keep up with mandatory compliance tasks. But the IRS doesn't care–business owners in the US are fined upwards of $6 billion every year.
Meanwhile, incumbent payroll systems are built for traditional SMBs with conventional workforces, not tech startups. They’re complicated to set up, and don’t accommodate distributed teams or complex equity structures, let alone growth trajectories that can take you from three employees to thirty in a matter of months.
That’s why we’ve built Every, a modern payroll, benefits, and compliance platform designed specifically for startups.
Introducing Every: The first payroll platform built for founders
Every is a startup-focused payroll platform that combines built-in compliance, international hiring support, and expert service in one seamless solution. Our platform frees founders from HR headaches so they can focus on achieving their vision.
What makes Every different:
1) Automated compliance
As founders ourselves, we built the solution we wished we had. Put payroll taxes, offer letters with CIAAs, W-9 collection, and 1099 filing on autopilot. No more administrative headaches stealing your focus or surprise fines derailing your momentum.
2) State tax account setup
We handle state tax registrations and filings, saving our clients hours of work and helping them avoid penalties and paperwork.
3) International hiring
As founders, we needed a simpler way to hire internationally. Bring on team members in 200+ countries through our EOR solution or work with international contractors using country-specific contracts—all managed in one place. No legal research, no compliance surprises, just building your best team regardless of borders.
4) Concierge support
Each client gets their own Slack connect channel with our in-house specialists. These aren't outsourced support agents - they're actual payroll, benefits, and compliance experts who know your specific situation.
5) Compete for talent, protect your runway
Our tech-specific health benefits packages are built for the modern startup. We've navigated these waters ourselves and created options that match what the giants offer without their massive budgets. A dedicated specialist will help you find the sweet spot between competitive benefits and financial sustainability.
Customers Love Us
Hundreds of founders are already using Every to simplify their back office operations, with over $60,000,000 in payroll payments processed so far. Their experience says it all:
"We had some complicated situations (e.g. payroll for contractors), and Every handled them super well. We were literally set up within an hour for contractors and within a day for W2 payroll."
"We started with Rippling but it was a nightmare to use. It's clearly not optimized for small teams with low overhead. We ended up switching to Every. Pricing is similar but you get a significantly simpler product and founder support, and you can email a human who responds promptly. Highly recommend!"
“One of the smoothest onboarding processes I've ever had! Great experience with Rajeev and the Every team, with simple setup and white glove support! Excited to keep using Every :)”
About Every.io
Every.io is a Series A company that has raised $32 million in venture funding from Y Combinator and Redpoint. Here’s an article from Techcrunch for our $22.5 million Series A announcement.
Every was founded by Rajeev Behera and Barry Peterson.
Rajeev was the co-founder and CEO of Reflektive, an HR SAAS company that he scaled to 250 employees and raised $100M from a16z, Lightspeed, and TPG.
Barry was the Director of Engineering at Reflektive and has decades of experience scaling engineering teams at startups and Fortune 500 tech companies.
Up to 3,500 bonus and 3% cash-back on all card spend [3], 6 months off payroll, and 50% off bookkeeping for 6 months, free R&D credit.
Frequently Asked Questions
- How do I sign up for Every?
You can get started right away—just click “Get Started” and follow a short onboarding flow. Prefer a little help? One of our specialists can walk you through incorporation, banking, payroll, accounting, or whatever you need.
- What features does Every offer?
Every gives startups a complete back office in one platform. From incorporation and banking to payroll, bookkeeping, and tax filings, we take care of the operational heavy lifting—so you can spend more time building, less time managing.
- How is Every different from other tools?
Most competitors give you software. Every gives you a full-stack finance and HR team—plus smart financial tools that actually benefit founders. Earn up to 4.3% interest on idle cash and get cash back on every purchase made with your Every debit cards, routed straight back to you.
- Is my data secure with Every?
We use end-to-end encryption, SOC 2-compliant infrastructure, and rigorous access controls to ensure your data is safe. Security isn’t a feature—it’s foundational.
Can I switch to Every if my company is already set up?Yes—you can switch to Every at any time, even if your company is already incorporated and running. Whether you're using separate tools for banking, payroll, bookkeeping, or taxes, we’ll help you bring everything into one place. Our onboarding specialists will guide you through the process, make sure your data is transferred cleanly, and get you set up quickly—without disrupting your operations. Most founders are fully transitioned within a week.
- What stage of startup is Every best for?
Every is designed for startups from day zero through Series A and beyond. Whether you're just incorporating or already running payroll and managing expenses, we meet you where you are. Early-stage founders use Every to get up and running fast—with banking, payroll, bookkeeping, and taxes all handled from day one. Growing teams love how Every scales with them, replacing patchwork tools and manual work with a clean, unified system.
We’re especially valuable for teams who want to move fast without hiring a full finance or HR team—giving founders more time to build, and fewer distractions from admin and compliance
- How long does onboarding take?
Onboarding with Every is fast and efficient. For most startups, the process typically takes between 3 to 7 days, depending on your specific needs and how much setup you already have in place.
If you're a new company, you'll be up and running quickly—getting your banking, payroll, and bookkeeping set up without hassle. If you’re transitioning from another system, our specialists will help you migrate your data, ensuring a smooth switch with no gaps or errors in your operations.
We guide you every step of the way, from incorporation to setting up automated payroll to handling your taxes—so you can focus on growing your business. Our goal is to make sure you're fully operational and confident in your back office in under a week.
Practical Questions to Ask to Ensure Your Bank is Well Managed
How much liquidity does the bank have on hand to cover unexpected withdrawals or shortfalls?
What percentage of the bank's deposits are invested in longer-term securities and loans, and what percentage is kept as cash reserves?
How does the bank diversify its investment portfolio to minimize potential losses and reduce risks?
