The Friendliest Place to Play: How Wins Inc is Improving Inclusivity in Sports Betting
The sports betting industry has exploded in recent years, with legalization in major states like New York, New Jersey, and Illinois creating a multi-billion dollar market. At the same time, women’s sports viewership has reached historic highs, driven by breakout stars like Caitlin Clark and Angel Reese. Yet at the intersection of these two rapidly growing trends, there have been few spaces designed for women’s sports fans to engage with betting culture.
After hitting a viral million-to-one betting win on a WNBA parlay, experienced media entrepreneur Mark Mims found himself at the center of a burgeoning community. Rather than treat it as a lucky moment, he set out to build Wins Inc, an online sports community for fans, bettors, and sports lovers. That community? It now sits at 42,000 people across X and Discord, all grown organically, with no paid ads, just word of mouth and momentum, within a year of launching. The growth proved what many already suspected—people are ready for a smarter, more inclusive space built around women’s sports and betting.
Introducing Wins Inc: Smart Bets. Great Culture.
Wins Inc is a digital sports club that offers news, fantasy leagues, betting picks, giveaways, and social engagement across the WNBA, NFL, MLB, and beyond.
The community focuses largely on women’s sports, with an emphasis on smart bets, good vibes, and learning without pressure or ego. Monthly subscribers get real-time game updates and breaking news, but more importantly, they get access to what Mark calls “the friendliest place to play,” a welcoming community of sharp bettors who genuinely love the game.
Women’s sports viewers are often interested in betting, but many do not feel included by the culture of traditional betting communities, which can skew heavily male and often embrace a “bro culture.” Wins Inc deliberately counters this with a mostly women-led contributor team and an environment focused on learning over expertise.
The viral play that launched Wins Inc attracted visibility from Bleacher Report, DraftKings, and even brands like DoorDash. That exposure helped establish Wins Inc as not just a betting community but a cultural with momentum.
Mark’s Journey to Wins Inc
Prior to launching Wins Inc, Mark spent two decades building a notable career in music and film. Throughout his career, he has consistently amplified voices and causes that deserved a larger platform. He launched record labels, earned Grammy nominations, and partnered with major labels including Universal Music Group, Capitol Records, and Virgin Records.
One of his proudest projects was backing American rapper and songwriter NF early in his career. “I was fortunate enough to be a seed investor into an artist named NF,” Mark recalls. “He was an electrician when I met him, working part-time, and he wanted to make music about mental health before it was trendy.” Mark provided the seed capital that allowed NF to join his first national tour. Nate pressed his own CDs, built his fanbase, and fast forward, he is now a multi-platinum artist signed with Universal Music Group.
Another favorite accomplishment was Bad Things Happen in Philadelphia, Co-executive produced by NBA Hall of Famer Allen Iverson, where Mark invested in first-time filmmaker Kyra Knox after receiving her trailer from a mutual friend. “Sometimes you get a chance to be a part of an incredibly talented person’s journey before the rest of the world sees it. Kyra is just that, a creative genius sharing an important story that the world needed to see.” After her debut film aired on FOX Soul, Kyra went on to be recognized by Sundance, The Shorty Awards, and won her first Emmy in 2025.
Though the transition to sports betting may seem abrupt, Mark views it as a continuation of his lifelong commitment to community-building and cultural storytelling.
“I don’t look at it as a pivot. I think about how I can take everything we have done in the past and bring it into what we are currently building.” - Mark Mims
What’s Next for Wins Inc?
Wins Inc is entering its next chapter with a focus on scale, ownership, and community. As the audience grows, Mark and the team are doubling down on education, access, and cultural leadership in sports betting.
The next major milestone is the development of a proprietary platform to host Wins Inc’s 40,000-person community. This new home will offer members a seamless space to access curated picks, join smart betting classes, and connect with others who share a love for women’s sports and data-driven insights. By owning the platform, Wins Inc gains full control over the user experience and reduces dependence on third-party tools.
In parallel, the company is expanding its relationships with major sportsbooks and creating original content that highlights women’s basketball and elevates female voices in the sports ecosystem.
Mark is clear about his role. “I have always been a fan of the WNBA, but I recognize that I am a man who found myself in this intersection of sports betting and women’s sports. My role is not to be the face. It is to build a platform where incredible women, especially women of color who have shaped the WNBA into what we love today, can lead, contribute, and thrive. Wins Inc is at its best when it is centering those voices.”
By investing in infrastructure, education, and authentic storytelling, Wins Inc is positioned to lead at the intersection of sports betting, women’s sports, and inclusive digital communities.
To learn more, you can follow Mark on LinkedIn and explore the Wins community.
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