Harsha Vankayalapati and Matthew Wilmer Are Building AgentWeb, The AI Marketing Agency for Founders

The minimum viable marketing stack for high-growth teams has been steadily expanding over the last ten years. Today, founders and marketing leaders must coordinate a dozen tools or more just to bring a product to market, each demanding time and expertise. 

And the problem only increases with scale—the better your product does, the more tools and channels you need to manage. Eventually, founders are forced to make a trade off between spending time managing tools and closing revenue. 

That’s why Harsha Vankayalapati and Matthew Wilmer—two founders who’ve lived this problem first-hand in previous ventures—have teamed up to build AgentWeb, a full stack AI-powered marketing platform for fast-moving founders.

Introducing AgentWeb: The Full-Stack AI Marketing Agency

AgentWeb’s mission is to pioneer autonomous go-to-market orchestration with AI-driven agents for research, planning, and growth. Centered around Emma, AgentWeb’s AI marketing agent, the platform enables founders and nimble teams to run cross-channel campaigns at scale while reclaiming their time for creativity, strategic decision making, and client relations. 

"As a founder, you really feel like there's a million levers you can pull for your go-to-market,” Harsha explains. “But then you get stuck in operator mode learning 20 different SaaS tools." Outsourcing to traditional agencies often only compounds the problem, he notes, as many focus on optimizing top-of-funnel metrics and require significant spend before achieving positive ROI. Meanwhile, privacy and compliance add a layer of complexity that most founders don’t have experience navigating. 

AgentWeb is offering a different approach, enabling customers to orchestrate a full-stack marketing program—including paid acquisition, outreach, content, social, and email—from one system. On any given day, Emma can post creative and campaigns in Slack or Teams for one-click approvals, surface performance dashboards in the AgentWeb portal, and deliver weekly summaries and optimization flags via email. And unlike traditional agencies, AgentWeb measures the execution layer—booked demos, qualified leads, incremental revenue.

Harsha and Matthew’s journey to AgentWeb

Before teaming up to start AgentWeb, Harsha and Matthew had both gained years of experience through various roles in the marketing and advertising ecosystem. 

Harsha began his career as a software engineer at Microsoft, focusing primarily on building CRM workflows and book-of-demo campaigns for Microsoft's digital store. “Looking back,” he notes, that role was actually very pivotal to what I'm doing today with AgentWeb because I was a go-to-market engineer before that was really a term.”

After several years at Microsoft, Harsha was eager to build his own project and founded B2B marketing platform Thread. The team were accepted to YC W23, and Harsha gained the hard-won experience of building a product from zero-to-one. It was during this time that he encountered the complexity of go-to-market and martech, and recognized that as one of the most universal challenges facing startups, it would be perfect to solve with AI agents. 

Matthew, meanwhile, had spent years in the eCommerce space, first joining Chesapeake Collection as Director of Brand Marketing and later AI media buying startup Preflect as CMO. As he gained deeper knowledge of the media buying landscape, Matthew recognized that teams would scale faster if they progressed from automating individual ad channels to stitching together the entire GTM stack under one intelligent agent. He came on board as AgentWeb's first customer, and quickly became a co-founder.

Now, just a year later, AgentWeb is already supporting high-growth teams like Haven AI, Cora, and DeepVista.ai. In the long run, they believe that AI agents like Emma won’t just support a marketing function, but own the execution layer end-to-end, growing with a company from its first Meta campaign to a full multi-channel GTM motion.

Harsha and Matthew’s advice for fellow founders

The two biggest challenges most early stage founders face, Harsha and Matthew explained, is knowing what to build and knowing how to prioritize time. 

To ensure you’re focusing on the right product, they note it’s critical to validate before you build. "You might build something and realize nobody wants it. That's just going to happen because you never know what the market's going to want,” Harsha says. “Oftentimes it's better to run a smaller test and figure out what the market actually wants. Set a landing page up, set up a waitlist, maybe run some small ads, just $500 worth, to just see if people care."

And once your product starts getting traction, as a founder, it’s important to allocate your time to the right things. “As a founder,” Harsha notes, “you can learn the tools and become the operator. But that can distract from what made your business great in the first place—your instincts as a founder.” 

To accelerate initial growth, founders must be mindful of getting stuck in the operational trenches and ensure they’re focusing on areas where they can make a unique impact, such as client delivery, product innovation, and in-person client relations. 

To learn more about Harsha and Matthew’s journey, you can follow Harsha on LinkedIn, follow Matthew on LinkedIn, and visit Agentweb.pro/.