Panel: How to use Events as a GTM Channel

Every is a proud sponsor of this Seattle event, and our Head of Marketing, Lyndi Thompson, is joining the panel.

Cold email is saturated. AI-generated outreach is everywhere. Meanwhile, the in-person room has quietly become one of the highest-converting GTM channels a founder can run.

But "host an event" and "build pipeline from events" are two very different skills. This panel digs into the second one, with operators who actually turn rooms into revenue.

Bring your questions. The back half of the session is open to the floor.

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The Panel

A 30-minute moderated discussion followed by 15 minutes of live audience Q&A.

Featured panelists:

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• Lyndi Thompson — Head of Marketing at Every
• Peter Chee — Co-Founder Minim Zero, Founder & CEO thinkspace
• Joe Heitzeberg — Founder of AI Tinkerers
• Ben Parish — VP Startup Banking at SVB
• Pablo Casilimas — Managing Partner at OneSixOne Ventures

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More panelists to be announced.

What we'll get into

• Why events are working again when other channels are saturated
• Turning a room into pipeline: the follow-up that actually converts
• Small curated dinners vs. big splashy events: what to run and when
• How to measure ROI on something that doesn't fit neatly in a dashboard

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