The Founder's Guide to GTM: Episode 2 — Experiments, Bets, & Lessons

Building a go-to-market motion is one of the hardest parts of growing a company. Knowing where to start, which channels to bet on, and how to tell what's actually working before you've spent more than you can afford — none of it comes with a clear playbook.

That's what this session is for.

Lyndi Thompson, Head of Marketing at Every, sits back down with the AgentWeb team for a candid conversation about what founders actually get wrong when it comes to GTM, and what to do instead.

You'll learn:

• How to know which channels are worth investing in and how to stop chasing the wrong ones
• What to focus on first when you're working with a lean team and limited budget
• How to track what's actually working versus what's just spending money
• What quick wins you can act on this quarter to improve acquisition
• How to build a GTM motion that holds up as your team and goals grow

Whether you're mapping out your first GTM move or trying to figure out why your current one isn't scaling the way you expected, you'll walk away with something concrete to put to work.