The Founder’s Guide to GTM: Scaling Acquisition Without Overspending

Building a GTM motion from scratch is hard. Scaling it without burning through your budget is harder. Most teams learn the expensive way — wrong channels, campaigns that looked right but didn't work, and paid acquisition that breaks down before it ever compounds.

In this on-demand session, Lyndi Thompson, Head of Marketing at Every, joins AgentWeb, powered by Emma - Agentic AI Marketing Partner, for a candid fireside chat on what it actually takes to go from your first GTM experiment to a repeatable, scalable acquisition engine — and your chance to ask questions that actually matter.

You'll learn:

• How to structure your first 90 days of GTM and avoid the most common early mistakes
• Where paid acquisition breaks down financially — and how to budget when resources are tight
• What metrics actually matter when deciding to scale or pull back on a channel
• How to tell what's working vs. what's just spending
• When to stay in the weeds as a founder vs. when to delegate and step back
• One practical move you can make this quarter to improve acquisition

This isn't a sales pitch. It's a real conversation about the decisions founders and marketing teams face every day — with actionable takeaways you can put to work right away.