The Founder’s Guide to GTM: Scaling Acquisition Without Overspending

Building a GTM motion from scratch is hard. Scaling it without burning through your budget is harder. Most teams learn the expensive way — wrong channels, campaigns that looked right but didn't work, and paid acquisition that breaks down before it ever compounds.

In this live session, Lyndi Thompson, Head of Marketing at Every, joins the AgentWeb team for a candid fireside chat on what it actually takes to go from your first GTM experiment to a repeatable, scalable acquisition engine — and your chance to ask questions that actually matter.

You'll learn:

• How to structure your first 90 days of GTM and avoid the most common early mistakes
• Where paid acquisition breaks down financially — and how to budget when resources are tight
• What metrics actually matter when deciding to scale or pull back on a channel
• How to tell what's working vs. what's just spending
• When to stay in the weeds as a founder vs. when to delegate and step back
• One practical move you can make this quarter to improve acquisition

This isn't a sales pitch. It's a real conversation about the decisions founders and marketing teams face every day — with actionable takeaways you can put to work right away.